inc.com · 27 Sep, 09:24 · Business briefing

LinkedIn Is Rolling Out a Split Feed. Businesses Can Win the ‘For You’ Tab by Making Expertise Obvious

LinkedIn is introducing a split feed structure, separating content into distinct tabs including a personalised ‘For You’ section.

What it means for you ↓ Courses for this story

26%average salary uplift after a professional certificate

2.7xfaster promotion for certified professionals

71%of leaders prefer candidates who upskill continuously

20days to your first credential

The briefing

The story
in brief.

What happened, who it affects, and why it landed on our intelligence desk — in plain English, sixty seconds or less.

LinkedIn is introducing a split feed structure, separating content into distinct tabs including a personalised ‘For You’ section. This update aims to curate posts based on individual user interests rather than solely chronological activity. The platform highlights that businesses and professionals can optimise their visibility by clearly demonstrating subject matter expertise. This shift encourages more targeted content consumption, allowing users to engage with material relevant to their specific career goals. The change represents a significant evolution in how professional networks algorithmically distribute information, prioritising relevance and demonstrated knowledge over general connectivity.

Employer demand for Digital Marketing skills — indexed growth since 2019
Indicative index of skill mentions in professional job postings for the field this story moves (2019 = 1)

Your move

What this means
for your career.

Every headline redistributes opportunity. Here is who this one rewards — and how to be on the right side of it.

This shift demands that you treat your profile as a content hub, not just a static resume. Demonstrable expertise now outweighs generic networking, meaning skills in personal branding and content strategy rise sharply in value. Professionals in marketing, sales, and leadership must pay close attention, as algorithmic visibility now rewards consistent, high-quality insights. You should audit your current presence to ensure your niche is unmistakable. Start publishing regular, value-driven posts that solve specific industry problems. Engage thoughtfully with peers in your field to signal relevance to the algorithm. By making your knowledge obvious, you position yourself as a thought leader, increasing your chances of appearing in the coveted ‘For You’ feeds of recruiters and potential clients.

For this story, the fields that convert it into pay are Digital Marketing, AI in Marketing, Personal Branding and Content Strategy — exactly the programmes matched below. The chart shows the indicative salary uplift certified professionals report in each of those fields; every one of them is a click away, from £79, finishing in as few as 20 days.

Indicative salary uplift in the fields matched to this story
Indicative ranges from published continuing-education salary studies, by field — each field is a recommended course below

Matched to this story

Enrol in these
to benefit.

These programmes position you for exactly this shift — online, self-paced, and finishing with a verifiable certificate you can share the day you pass.